POLINAGOSTEVA







MILAN / EUROPE / 2026
ABOUT
Polina Gosteva is a Milan-based fashion stylist and creative producer working across editorial, commercial and independent fashion projects. Her practice combines styling, visual research and production to create distinctive fashion images from concept to final execution. With a background in psychology and fashion communication, she approaches image-making through the relationship between identity, clothing, atmosphere and visual culture.
Milan / Fashion styling / Creative direction / Production
WORK
/ Selected projects
Three entrances to the archive





01 — DISPOSSESSED / IN BETWEEN / UNPOLISHED CHARMEditorial
→02 — NOWHERE / NOW HERE / ALAGIO MILANO / RETROSCENACampaign
& Content
→03 — VIVETTA FW25 / SEVALI SS27Shows
& Backstage
→IN PROGRESS
/ Projects being made right now

IN PROGRESS / MŪSA MAGAZINE X CARTIER / 2026
The Purity of Love
PRODUCER AND STYLIST
Collaborating with Cartier
- Photographer
- Valeriya Knyazeva
- Stylist
- Polina Gosteva
- Makeup and Hair
- Nicole Calderari
- Model
- Merle Behrens from Row model agency

IN PROGRESS / MŪSA MAGAZINE / 2026
Lost Memories
CREATIVE DIRECTION AND STYLING
2000
- Photographer
- Filippo Tosetto
- Creative Direction and Stylind
- Polina Gosteva
- Makeup and Hair
- Sara Selvestrel
- Model
- Julie Hoekstra
- Stylist Assistant
- Sofia Martino

IN PROGRESS / VIBI VENEZIA / 2026
Everyday Life in Italy
STYLING
A commercial Instagram shoot showcasing the new shoe collection as part of everyday life. From a relaxed morning at home to a city walk, a café stop, and the working day, each setting highlights a different mood and shows how the shoes fit into real-life moments. Natural movement and close-up details bring out the design, texture, and versatility of each pair.

IN PROGRESS / MŪSA MAGAZINE / 2026
Urban Nocturne
ART DIRECTION AND STYLING
Urban Nocturne is a fashion editorial inspired by the visual language of early-2000s luxury campaigns and fashion photography.
/ Index
01 02 03 04MOOD
/ This week in fashion
ALL STORIES →
/ Contact
Let’s work
together
Editorials / Campaigns / Fashion films / Creative projects
Milan / Europe