A Tailord Escape

/ Konzept

In a society where everyone must “fit in,” real freedom is to preserve the inner child in yourself, who does not know that “this is not possible.” He is not afraid of condemnation because he does not yet know the rules. And this is his power. In this photo shoot, we explore men’s style as a field for freedom, not restrictions. Suit, tie, strict lines attributes of strength and control — are rethought. The model is not an office worker or a rebel, but a child playing in the world of adults, who does not yet have an idea of social cages.

/ Prozess

A stylist for an editorial develops the fashion concept and visual direction before the shoot, researching references and creating mood boards that define the mood, colour palette, silhouettes and styling codes. They select and source clothing, accessories, shoes and props from brands, showrooms, press offices or vintage archives, then organise all samples, prepare look boards and coordinate fittings with the model. During the shoot, the stylist dresses and styles the model, adjusts garments and accessories, steams pieces when needed and works closely with the photographer, creative director and hair and makeup team to ensure every look matches the concept. After the shoot, they check all items against the sample list, pack and prepare the garments for return, organise the returns process and may help select the final images and prepare credits for publication.