ARCMOOD
ARCMOOD / POLINA GOSTEVA
ANFRAGEN
Soft Rage

Soft Rage

ARC 012
EDITORIAL / Milan / 2026
ProjektSoft Rage
Kunde / PublikationL'officiel Hommes UA
RolleStylist Assistant
JahrJuly 2023
OrtMilan

/ Konzept

Anger does not always take the form of protest. Sometimes it remains within, altering not one’s voice, but one’s gaze, posture, and character. The new digital cover of *L'Officiel Hommes*, centered on the theme of "Soft Rage," tells the story of an emotion that, over time, becomes a source of inner strength.

/ Prozess

A stylist’s assistant supports the stylist before, during and after a shoot. In the days leading up to it, they collect samples from showrooms, brands and press offices, check that all pieces are complete and in good condition, organise the looks, label garments, prepare accessories and create look boards, packing lists and returns documentation. During the shoot, they prepare and steam garments, dress and undress models quickly and carefully, assist with quick changes and keep track of every item to ensure the correct looks are ready for each scene. After the shoot, they check all items against the sample list, steam, fold and pack them properly, organise the returns process and prepare delivery documents. They may also help organise the images and credits for the stylist’s archive and portfolio.

Soft Rage
Soft Rage
MOOD / 02
Soft Rage
Soft Rage
MOOD / 04

/ Team & Credits

Photographer
Matteo Cionti
Stylist
Francesco Di Giorgio
Makeup artist
Domenico Milone
Hair stylist
Matteo Sciannimanica
Model
Jacob Jokerst at GUYS MGNT
Styling Assistants
Polina Gosteva and Letizia Xompero
Photographer Assistant
Riccardo Girardin
Retoucher
Veronika Stelmashuk

Zur Geschichte — L'officiel Hommes UA ↗

Print and Digital, July 2026