Magic Show

/ Concept

"Magic Show" is an editorial exploring fashion as the art of illusion. At its heart is a protagonist who seems to command the space with a single gesture: everyday objects become props, shadows turn into scenery, and the clothing shifts from structured and graphic to ethereal and theatrical. Through a play of reflections, stark lighting, and unexpected stylistic transformations, the shoot evokes a backstage atmosphere where every look is a new trick, and the true magic unfolds in the moment of metamorphosis.

/ Processo

In the days leading up to it, they collect samples from showrooms, brands and press offices. During the shoot, they prepare and steam garments, dress and undress models quickly and carefully, assist with quick changes and keep track of every item to ensure the correct looks are ready for each scene.