Nowhere / Now Here
ARC 002CAMPAIGN & CONTENT / Milan / 2025
/ Concept
A person moving through their own forgetting a journey to understand where fear ends and “I” begins. The film metaphorically depicts the inner restoration of the self after a traumatic experience: not a story in the classical sense, but a visualised process of integration, a return to wholeness. Coma stands for dissociation, the mind switching emotions off to protect itself; the heroine is trapped between past and present, between emotional death and the possibility of feeling life again.
/ Process
I conceived the idea, set the mood and built the visual language through a moodboard — colour palette, light and atmosphere. I styled the looks, took part in casting and directed the models on camera; during filming I coordinated the team and kept the visual integrity of the project, and in the final stage selected the material so the result matched the original idea.
/ Film


Sometimes you need to get lost just to finally find your way home — to yourself.
MOOD / ARC


/ Backstage




/ Team & credits
- Videomaker
- Davide Dal Mas
- Creative direction & styling
- Giulia Palazzo, Polina Gosteva
- Photography
- Ekaterina Shevtsova
- Menswear stylists
- Giulia Palazzo, Polina Gosteva, Francesco Di Giorgio
- Sound design
- Francesco Pellegrino
- Models
- Anastasiia Malievskaia (Monster Management), Aurelio Baiocco (Elite Milano)
- Make-up & hair
- Nicole Calderi, Patrizia Fernando
- Video assistants
- Zoe Comitiotto, Pietro Perissinotto
- Sound design assistant
- Hamza Soummade
- Graphic design
- Giulia Carlino, Ksenia Bakushkina