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ARCMOOD / POLINA GOSTEVA
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Nowhere / Now Here

ARC 002
CAMPAIGN & CONTENT / Milan / 2025
ProjectNowhere / Now Here
Client / publicationL’Officiel Italia x IED
RoleCreative director, producer & stylist
Year2025
LocationMilan

/ Concept

A person moving through their own forgetting a journey to understand where fear ends and “I” begins. The film metaphorically depicts the inner restoration of the self after a traumatic experience: not a story in the classical sense, but a visualised process of integration, a return to wholeness. Coma stands for dissociation, the mind switching emotions off to protect itself; the heroine is trapped between past and present, between emotional death and the possibility of feeling life again.

/ Process

I conceived the idea, set the mood and built the visual language through a moodboard — colour palette, light and atmosphere. I styled the looks, took part in casting and directed the models on camera; during filming I coordinated the team and kept the visual integrity of the project, and in the final stage selected the material so the result matched the original idea.

/ Film

Nowhere / Now Here
Nowhere / Now Here
MOOD / 02

Sometimes you need to get lost just to finally find your way home — to yourself.

MOOD / ARC
Nowhere / Now Here
Nowhere / Now Here
MOOD / 04
Nowhere / Now Here

/ Backstage

/ Team & credits

Videomaker
Davide Dal Mas
Creative direction & styling
Giulia Palazzo, Polina Gosteva
Photography
Ekaterina Shevtsova
Menswear stylists
Giulia Palazzo, Polina Gosteva, Francesco Di Giorgio
Sound design
Francesco Pellegrino
Models
Anastasiia Malievskaia (Monster Management), Aurelio Baiocco (Elite Milano)
Make-up & hair
Nicole Calderi, Patrizia Fernando
Video assistants
Zoe Comitiotto, Pietro Perissinotto
Sound design assistant
Hamza Soummade
Graphic design
Giulia Carlino, Ksenia Bakushkina

Read the story — L’Officiel Italia x IED ↗