ARCMOOD
ARCMOOD / POLINA GOSTEVA
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Retroscena

Retroscena

CASADEI / DIGITAL CONTENT / STYLING
ProjectRetroscena
Client / publicationCasadei
RoleConcept & styling
Year—
LocationMilan

/ Concept

Our concept began with a woman or rather, many of them. Not muses, but protagonists: each one in motion, in conflict, mid-scene. Visually we were drawn to the surreal, cinematic tension of Guy Bourdin’s work for Charles Jourdan how an image can hold a narrative without showing a face. Her shoe doesn’t decorate the moment, it drives it.

Retroscena
Retroscena
MOOD / 02

Her shoe doesn’t decorate the moment, it drives it.

MOOD / ARC
Retroscena
Retroscena
MOOD / 04

/ Team & credits

Project by
Polina Gosteva, Filippo Iarocci, Ginevra Vistoli, Lorenzo Corti, Anna Concas, Francesca Vecchio

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